Monthly Archives: November 2007

Dickens Energy Cider

Dickens Cider

Today we have a Dickens Energy Cider (DEC) on the sample table! Dickens is distributed by DC Brands. The marketing department decided to go for a black hair chic with red thigh highs and a skimpy red skirt holding a pitch fork! I think they did a good job, too bad the label is better than the drink. DC Brands has all kinds of marketing, they have a model search competition, has promo events at Hooters ect… DEC has a lot of T&A associated with it which is fine by me.

DEC comes in a 16 oz can, offers a fruity aroma on that first sniff and has a standard gold color that looks clear and refreshing. The first sip of DEC is interesting you get all these tiny carbonation bubbles working on your tongue and finishes up with mild to standard carbonation…. BUT once you swallow that first sip you’d think someone just stuffed a bunch of cotton in your mouth!!! DEC has a very DRY taste and leaves you with awful cotton mouth and a film residue on the roof of your mouth.

DEC includes a pretty standard list of goodies: caffeine, taurine, inositol, B vitamins, citric acid and HORNY GOAT WEED!

DEC has the following slogan on the can:

“Taste the Difference, Feel the Difference”

I sure taste the difference…… a difference that I am not hip to. Reminds me of Windex mixed in with an energy drink.

Guru Energy

Guru EnergyToday we had the chance to sample some Guru Energy! Guru comes in your standard 250 mL bullet can, has an interesting red/silver theme with block lettering. Guru claims to be 100% natural and certified organic.

Guru has a deep gold color, mild carbonation and a very unique flavor that I find hard to describe… maybe a grapefruit mixed with ginger ale? The taste is somewhat tart and sour and it hits you on the roof of your mouth a little bit. Guru defiantly has a dry aftertaste once the tingle on your tongue disappears. I picked up the can to look at it about an hour later, took a sniff and it smell just like cotton candy inside that can!!

Guru contains sparkling water, organic white grape + cane juice, guarana, caffeine, SALT, ginseng root, ginkgo biloba and echinacea. This is the first drink I have seen that comes with echinacea.

Overall it’s not a bad drink, i would have this again. I paid $2.25 at Whole Foods for this and though that was a bit steep. I would drink this more often if I could find it for a buck.

Power Trip


Power Trip has a nice explosive looking can that makes you think there may be flavor frenzy in your mouth… Sorry to inform you but there is no flavor explosion.

PT is an opaque teal blue color, shows mild signs of carbonation and there is no distinct aroma when you crack the can open. The can labels this as “Outrageous Blue Citrus Flavor”. I found nothing “Outrageous” about this flavor; to be honest I could not even describe what this flavor is. I can see that it may try and resemble some sort of citrus flavor but I am not sure what one. The first swig you take has a nice little bite to it, mild carbonation increases a little more once it sits on your tongue for a while.   The can does not list any specific amounts of goodies in there but include the usual suspects: Caffeine, inositol, guarana and taurine.

PT comes in a 10.5 oz can; it’s a tad bigger than your standard Red Bull 250mL bullet can but just not a full 12 oz. I am not sure where the marketing idea was on the 310mL can but I only paid $.60 at Big Lots so that’s OK by me. If you can find this drink for under a $.60 it’s worth a try, I wouldn’t spend over $1 on this.

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