Category Archives: MotoGP

MotoGP satellite squad becomes Monster Yamaha Tech 3

Looks like Monster is back in the MotoGP arena for 2009. Rossi has signed a personal deal with them for a “M” claw on his helmet…. BUT now Monster will have 2 full sponsored machines on the grid!!!
Yamaha’s Tech 3 satellite team have reached a two-year title sponsorship agreement with energy drink brand Monster, which will see the squad rebranded as Monster Yamaha Tech 3 from the 2009 season onwards.
The team, headed by Herve Poncharal and running riders Colin Edwards and James Toseland, have been one of the more successful satellite efforts in recent seasons, and now have the strong backing of America’s number one by-volume sales energy drink factory behind them as they attempt another strong campaign in the MotoGP premier class. Their bikes will be decked out with the Monster Energy M-Claw logo, most recently placed on Yamaha factory rider Valentino Rossi’s helmet in a personal sponsorship deal.
“It’s great to be linked with a growing brand such as Monster Energy, which has such a strong image and a big profile,” says Poncharal of the agreement. “Monster are very keen to support MotoGP and I’m sure that our partnership will prove to be very successful. Our aims are to go even better than in 2008, and thanks to this agreement we are highly motivated to do so.”
The attraction of sponsoring the team was explained by Monster Energy President Mark Hall, with the personalities involved in the project giving strong pulling power to the project.
“Both Colin and James have built huge followings throughout their careers and they are extremely popular riders, so Monster Energy is pleased to become part of their continued efforts through our partnership with the Tech 3 Yamaha team for the upcoming ‘09 MotoGP season,” comments Hall.
“Tech 3 has a highly successful track record as one of MotoGP’s premier teams and will provide a solid platform for Monster Energy as we continue to develop our brand image globally.”

Some pictures from Indy GP

Red Bull had their name plastered all over the place for the “Red Bull Indianapolis Moto GP” event……. but unlike most events they were charging $3 for a friggin 250mL can of the bull!  That’s bull right there!

Thursday night they were running some stunt shows and had all the Red bull chics walking around with the backpacks that NORMALLY carry cold Red Bull to give out for FREE!  But not here, I think those packs were empty.  I was there for almost 3 hrs watching the activities and never saw a single Red Bull given out.  WTF.. you spent millions $$$ to sponsor this event and now you decided to get cheap?

The full RB motorcade was out in force!

The Red Bull logo was on just about anything!

Monster deal with Kawasaki MotoGP team

The 2008 MotoGP season just finished its first testing session and it’s going to be a great year!  Monster has been big with the AMA Supercross series but it looks like they want to get in big leagues and get some MotoGP exposure!  Redbull sponsors the Lagu Seca race and Indianapolis so it’s nice to see Monster get in on some of the action!

Kawi + monster

From a press release issued by Kawasaki Racing:

“KAWASAKI ANNOUNCE MONSTER PARTNERSHIP

The Kawasaki Racing Team is excited to announce that it will be joining forces with the meanest energy drink on the planet, Monster Energy, for its assault on the 2008 and 2009 MotoGP World Championships.

One of the two leading energy drink brands in the United States, Monster Energy has an undoubted passion for racing, with involvement in many motorsport activities worldwide. The partnership with Kawasaki in MotoGP, the pinnacle of two-wheeled motorsport, is a natural progression for Monster Energy, as they look to expand into the European market following their successful collaboration with Kawasaki’s factory road racing and motocross teams in America.

It’s an exciting start to a new era for the Kawasaki Racing Team. The two-year partnership with Monster Energy marks the first time that a major consumer brand has appeared on the side of Kawasaki’s Ninja ZX-RR MotoGP machines since the Japanese engineering powerhouse returned to the premier class six years ago, after an absence of more than two decades.

The Kawasaki Racing Team’s new livery, complete with Monster Energy branding, will be unveiled for the first time during pre-season testing in Phillip Island, Australia on 29 January, when riders, John Hopkins and Anthony West, continue their build up to the 2008 MotoGP season.”

I will be at the Indy GP race in September and hopefully Redbull and Monster will be dishing out the free samples like they do at other events!

Energy drink sponsorships

Energy drink sponsorships are popping up all over the place…. motorcycle racing, car racing, airplanes, X games and you name it there is probably a Red Bull, Rockstar or Monster sponsorship somewhere at that event!

I am a huge MotoGP racing fan and there are a few racers in the series with energy sponsors; Hopper #21 has changed his energy sponsorship from Red Bull (2006 season) to Monster and I don’t even want to know what that cost!

Be sure to tune into SPEED channel this Sunday to watch the MotoGP race from Japan!