Tag Archives: hopkins

Monster deal with Kawasaki MotoGP team

The 2008 MotoGP season just finished its first testing session and it’s going to be a great year!  Monster has been big with the AMA Supercross series but it looks like they want to get in big leagues and get some MotoGP exposure!  Redbull sponsors the Lagu Seca race and Indianapolis so it’s nice to see Monster get in on some of the action!

Kawi + monster

From a press release issued by Kawasaki Racing:

“KAWASAKI ANNOUNCE MONSTER PARTNERSHIP

The Kawasaki Racing Team is excited to announce that it will be joining forces with the meanest energy drink on the planet, Monster Energy, for its assault on the 2008 and 2009 MotoGP World Championships.

One of the two leading energy drink brands in the United States, Monster Energy has an undoubted passion for racing, with involvement in many motorsport activities worldwide. The partnership with Kawasaki in MotoGP, the pinnacle of two-wheeled motorsport, is a natural progression for Monster Energy, as they look to expand into the European market following their successful collaboration with Kawasaki’s factory road racing and motocross teams in America.

It’s an exciting start to a new era for the Kawasaki Racing Team. The two-year partnership with Monster Energy marks the first time that a major consumer brand has appeared on the side of Kawasaki’s Ninja ZX-RR MotoGP machines since the Japanese engineering powerhouse returned to the premier class six years ago, after an absence of more than two decades.

The Kawasaki Racing Team’s new livery, complete with Monster Energy branding, will be unveiled for the first time during pre-season testing in Phillip Island, Australia on 29 January, when riders, John Hopkins and Anthony West, continue their build up to the 2008 MotoGP season.”

I will be at the Indy GP race in September and hopefully Redbull and Monster will be dishing out the free samples like they do at other events!